Black Hat SEO and White Hat SEO

 Black Hat SEO and White Hat SEO

Black Hat SEO: Black hat SEO refers to a number of practices that are used to increase the rank of a site or page in search engines that violate the search engine terms of service. The origin of the term “black hat” distinguishes in Western movies from “bad boys” to “good boys” who wore white hats (see white hat SEO). More recently, it has been used to describe computer hackers, virus makers, and those who engage in unethical activities with computers.

For example- content automation, doorway pages, hidden text or links, keyword stuffing, competitor reporting (negative SEO), etc.

White Hat SEO: White hat SEO refers to the work done by search engines in terms of service to improve a site's search engine results page (SERP) rankings while maintaining the integrity of your website and within search engine terms of service.

For example: providing quality content and services, fast site loading and mobile-friendliness, making it easy to navigate your site using descriptive, keyword-rich meta tags, etc.