Hashtag Marketing: How to Use #Hashtags for Better Marketing Campaigns

 #Hashtag Marketing: How to Use #Hashtags for Better Marketing Campaigns

We usually use hashtags on Twitter and Instagram. You've even used them elsewhere, such as Google+, Pinterest, or Facebook.

But do you know how to use hashtags more effectively for targeted marketing?

Used strategically, hashtags can give you a lot of benefits. These can bring your content to a wider audience, raise awareness about your brand, target specific people, encourage your SEO, and use hot trends and topics for your use.

To learn more from these, use the following 7 hashtag tips for better marketing promotion.

1. Boost the organic reach of your posts

Following the implementation of a new algorithm, Instagram has made it even harder for users to expand the biological reach of their posts. If you add it to the growing number of users on Instagram, it is almost impossible to cut the word bar.

The best weapon hashtag in your arsenal except for effective marketing. Basically, they help Instagram categorize your content and get it in front of an audience for that purpose.

Keep in mind that Instagram hashtags can be a shadow due to overuse, which the platform has yet to acknowledge. In short, your posts will not appear in searches even if they have the correct hashtag. Here's how to avoid it and get your posts organic:

• Use specific hashtags. "#NBFinals" is much better than "#Final"
• Use relevant hashtags. Your tags should connect you with a target audience, not just someone who is interested in liking and following.
• Observe what everyone is doing. Examine your competition, as well as which hashtags your followers are using and which ones seem to be most effective.

2. Create branded hashtags

You can do the most important work for your promotion. Branded hashtags contain your brand name, as their name implies. However, they may include your company's slogan, a specific product name, or one of your promotions.

There are two main advantages to using hashtags. The first is the possibility to monitor the effectiveness of your promotion by focusing only on your branded hashtags.

The second is user-generated content. Whenever a user puts a hashtag of your brand inside one of their posts, they are increasing your presence on social media.

3. Join trending topics

Trending topics can benefit your marketing efforts significantly, as they can engage a certain number of readers. The right hashtags for trending topics can get in front of your product, service, brand, or a huge audience. Even people who are seen by them are not a part of the audience you are trying to target, resulting in better brand awareness.

You can use hashtags to join one of two trending topics. You can just wait until something related to your niche is popular, then use the right tags. However, it will bring you in front of the right audience, sometimes your niche will not become the source of many trends.

You can also use hashtags that are not closely related to your industry. One way to do this is to use them on holidays, as it will be easier for your business to connect holiday trends and topics regardless of your niche.

If you can’t really find a connection between your art and a trending topic, you can create your content so that it fits the topic. Again, this hashtag should be something that is at least remotely related to your niche.

4. Join a conversation on social media

This is quite similar to joining a trend. Using the right hashtag you can join the conversation that is going on on social media. For example, you can use hashtags featuring your local football team or playoffs, support voice for any good reason, and simply jump into a bandwagon when the official or unofficial national holiday arrives.

However, as we have explained as trending topics, you need to connect your industry to the conversation in a relevant way.

5. Promote contests and giveaways

Competitions and discounts increase user engagement like anything else. People like to compete but more than that they like discounts and freebies. When it comes to saying goodbye, it’s better to make a few smaller than a bigger discount, as it will help you build momentum on social media.

Competition, on the other hand, creates a ton of user-generated content with your hashtags, which means better awareness of your brand.

For example, Lee has created a new chip flavor by asking customers first. With the hashtag #DowSFlower, it leads them to the "Do US Flavor" contest. As a result, their competition spreads like wildfire because of all the content produced by the previously described hashtag users.

You can create similar tags to promote your offers, donations, and competition, and drive more new customers on your way while spreading awareness about your organization.

6. Raise awareness about a particular topic

Hashtags not only have the potential to go viral to spread awareness about an important issue, but also create a lot of content created by their users. At the same time, you and the community will spread awareness about your own organization. More importantly, you will actually do something good and your organization will be seen as socially responsible.

A great example of this is #PabloShocker, who returned to the UK Department of Transportation in 2013 to raise awareness about the dangers of drunk driving. When the pub visitors went to wash their hands, the mirror in front of them (which was actually a curtain) spread a disguised head through the glass in front of them. It was a brutal, yet effective way to raise awareness of an important issue and as a result, millions of people responded to the hashtag. This campaign would have been more effective in 2017.

7. Build a community around a hashtag

Hashtags can help you build your brand which is just one small step towards building a community. If you manage to print the right hashtag for a specific campaign, your followers will not only be able to communicate via chat or messages but will also be Connect to each other using your hashtags

These communities can help you connect with some amazing people in your niche who can help with your business as well as beyond. They can share the same values, goals, and objectives as themselves and it is priceless. In the end, you can all use this community together and create a movement that is capable of doing something good.

Just make sure the hashtag you choose is genuine and has already been adopted by another brand, group, or community

Conclusion

As you can see, hashtags can help you grow your business in a variety of ways. As the acquisition team can prove, you only need to invest a little time and effort and you will be able to reach your target audience more easily than before and further enhance your organization in the process.

Use social listening to track hashtags, identify how they work, and make your social media marketing more effective than ever.