How to do Keyword Research for your SEO Strategy?

 

How to do Keyword Research for your SEO Strategy?

Researching keywords is a very important part of SEO because the keywords you choose will be your goal. Keywords guide your SEO strategy.

To understand what this means, you must first understand what and how search engines use it.

When you use a search engine like Google, you enter a word or group to search. Those are keywords. You can ask a question, type in the name of something or you want to know more, or type something else.

Takes your keywords to the search engine and returns the most relevant results. One of the first ways search engines look for web pages that include the keywords you type.

Why Target the Right Keywords? 

Once you have a basic idea of   how keywords are used by search engines, let's take a look at the benefits of finding the right keywords for your website.

If you use the specific set of keywords and practice other SEO techniques like backlinks, you can greatly improve your website's ranking in search results.

Increase high-quality traffic to your website,

Exposure to your target audience without paying for advertising,

Ability to improve your brand image.

There are people on your website who are looking to sell products or services. All these people will find you if your site is optimized with the right keywords. This can be the ultimate benefit for your business - your target audience will visit your website, leading to new customers.

But to achieve this you need to find the right keywords and this requires keyword research.

How to Do Keyword Research

Keyword research, first and foremost, is about how to choose the right keywords. In this section, we will show you how to choose the perfect keywords for SEO.

1: Choose Long-Tail Keywords

The length of the keywords can have a big impact on the success of your SEO strategy.

There is a simple reason for this.

There is a lot of competition between short keywords. This is less the case for long keywords.

For example, "PlayStation 4" is a short-tail keyword. As such, it is highly competitive. The results you get when you type ‘PlayStation 4’ into Google The websites displayed here are very high authority and very popular, getting millions of visitors every month.

Since your website is not getting as much traffic and popularity anywhere near you, there is no chance that you will be able to rank your site for such a keyword.

Instead, consider a keyword like ‘best PlayStation 4 split-screen co-option games’. This is a long-tail keyword with much less competition.

You can easily target these keywords because the domains for which they rank have little authority and this will make it easier for you to replace them.

2: Pay Attention to the Intent of Your Keywords

When you are targeting a keyword, make sure the purpose behind it is clear.

Suppose you run a travel blog that focuses on popular destinations in the United States. Reviews destinations such as Yosemite, Grand Canyon, and the Statue of Liberty.

In that case you might want to look for keywords like "to see the hidden places in the Grand Canyon". There is a deadly motive behind this keyword, which means that the person typing it is probably planning to go to the Grand Canyon.

On the other hand, for travel blogs, there is not much purpose behind a keyword like "pictures of the Grand Canyon". This person is probably generally testing what the place looks like. With a keyword like this, there is a small chance that any travel blog will attract its next target audience.

If you're selling an e-book about the wonders of the Grand Canyon, you should target the same keyword, "Pictures of the Grand Canyon." Users who type this keyword want to know more about Grand Canyon, and your e-book may be what they're looking for.

The bottom line is that you should consider the purpose behind the keyword you are referring to. It will vary depending on what you are promoting, so you need to think about the audience you want to attract to your website.

3: Use the Same Keywords as Your Audience

It's a bit of inspiration to get back on track if you hit a wall while thinking about keywords. You can get content ideas that will take you to great new keywords.

The internet is full of new and trending conversation sites that reflect what people are talking about right now and the words used in their conversations can be great keywords for your site.

There are three things you should check out to get keyword ideas

Reddit

Reddit is one of the best places on the Internet to search for content ideas. It has subreddits in almost every subject you can imagine. For example, if you want to read the discussion about SEO, go to SEO Subreddy to see the latest threads on that topic.

If you are promoting SEO services, you can find some very interesting content ideas in this subreddit will generate new keywords:

Udemy

If you really want to target some great keywords, there is no better place to look than Udemi. Here you can find courses on any subject you can imagine. For example, if you want to target an audience that can buy your SEO course, you need to rank for keywords relevant to that topic, and you can use Udemi to find such keywords.

This content can be used as a source for new keywords targeting each part of the table. Since the keywords come from high-authority sites like Udemi, you can expect that they will attract the right kind of traffic to the audience who are interested in buying your SEO course.

Quora

Quora is another great place to find high-quality keywords. Here people ask questions every day and incredibly deep answers are posted in response. This makes Quora a gold mine for relevant content ideas and keywords that you can use for SEO.

Just type in the keywords for the product, service, or topic you want to search for, and you'll be presented with a list of thought-provoking questions.

For example, "Software-as-Services" searches queries:

Any of these questions can serve as relevant long-tail keywords that you can use on your own website.